Print Layout & Concept

I created a trend book based on a 2020 Color & Design trend report, working with our marketing team to utilize the report in a way which would benefit our development team. I sourced visuals and created a layout which was inspirational and informative.

I created visual aids for a company initiative and brainstorm session centered around consumer’s interest in a healthy home, and what that means in terms of feelings and ingredients. The mood boards were displayed at the event, and a book was later created based on information gathered at the brainstorm session.

This brochure was created for a client as an interactive way to take them through the fragrances, pairing each trend with an experience. Moving away from a traditional booklet which has been used in the past, this was a new way to make the products interesting by following along on the journey.

I had the unique challenge of creating a digital presentation that also functioned as a book when printed and bound. I designed the spreads in a way that they make sense viewed in the context of a book spread, or a single slide on a screen. This project followed current holiday market trends, and I also created individual logos for the trends we decided to focus on, giving each a unique name, color scheme, and visual asset.

Just Because was created as a concept to go through the trends of Spring/Summer, beginning in the morning and ending in the evening. It has the feel of a bullet journal, to not only call back to the structure of the day, but also connect on a personal level; down to details including hand-inserted tabs and a variety of pen colors.

CBD is a trending ingredient in personal care, due to its relaxing properties. I created a book to highlight this trend as well as provide market examples of existing products that call out this unique ingredient. This book was placed in a custom box to be presented alongside original CBD-infused fragrance samples.

A Winter’s Tale is a whimsical celebration of the holidays, following a storybook theme. The submission box was sourced to look like an old book, with custom decals and a small overview book inserted, following the theme. The client was left with a fun takeaway that can easily be displayed on a shelf and referenced.