Brand Identity

Laughfest is a San Francisco-based comedy festival, featuring workshops and comedy sets for a fun-filled weekend. I created an identity for the festival; featuring an event logo, lanyards, tickets, posters, and a trifold event brochure.

I created the logo for the product launch of Marotta’s commercial, reusable solenoid valve series, CoRe, working closely with the company to ensure that the logo encompassed the technology’s performance. I also assisted in creating a promotional brochure, promotional items, and product photography.

The center of Aroma Arrangements’ identity is the product itself- flower arrangements- with simple text and imagery to compliment and support rather than overpower it. The logo, posters & photography, web banners, and mobile app are all consistent with the company’s sustainable and natural identity.

Witches Brew is a factitious pub and restaurant based in Salem, MA. I’ve created an identity system for the restaurant including a logo, food and drink menus, signage, and typical branded items found within the restaurant.