Digital Mockups

Our marketing team created four fragrance directions based on studying the market, and I assisted in visuals to help those ideas come to life in the presentation for our client.

I created a series of digital mockup variants for a fragrance consumer test, to see which packaging fit each fragrance best. I kept in mind visual cues as well as making sure there was no overlap with what was already on the market for this brand.

I created digital mockups that show continuity of design throughout the different formats: scented candle, hand soap, and scents oil refills, all with natural essential oils.

Scents: Blue Lava, Mandarin + Teakwood, Eucalyptus + Sage, Coastal Coconut

4 fragrance variants for hand soap advertised as “tough on dirt.”

Scents: Clementine Mandarin, Lemon Verbena, Blue lavender, Eucalyptus Mint

Digital mockups of shampoo bottles with berry variants.

Scents: Frozen Raspberry, Super Berry Bowl

2-in-1 hand & dish soap + hand sanitizer spray mockups.

Digital mockup for a lavender variant MPC